REXBURG – Adams Publishing announced a new general manager and sales representative at the Standard Journal.
Jefferson Star General Manager Earlene Poole is taking over for Standard Journal General Manager Jeremy Cooley. He is taking a similar position with the Journal’s sister paper, the Logan-based The Herald Journal. His last day with the Standard Journal is Jan. 31.
Poole will be overseeing the day-to-day operations of the Standard Journal in addition to her role as general manager at Rigby’s Jefferson Star.
Regional President and Publisher of Adams Publishing Group for Eastern Idaho and Utah Travis Quast says that Poole is perfect for the job.
“Earlene is a great manager who knows the Upper Valley, has a passion for helping local businesses and developing solid news products that inform readers and are essential to the communities we serve,” he said.
Poole has worked at the Jefferson Star for 39 years initially working as a secretary while in high school.
“I love the newspaper. I love the work. I have done so many different things throughout my career at the newspaper. It is so incredibly interesting to me,” she said.
Poole says that newspapers are relevant in the digital age.
“I’m very aware that we are the watchdogs for our communities. I like the role that we play in our communities,” she said. “I feel (that) in a small community like Rexburg or Rigby, if they’re a homeowner or taxpayer in those communities, we’re able to bring the best information into their homes through the newspaper.”
Poole’s background is in advertising sales. “I like to sell. I like the interaction with the public,” she said. “I’ve been doing sales for 35 years,” she said.
Poole doesn’t have any major changes planned for the newspaper. She’s looking forward to working with the SJ staff and continuing with the Rexburg ad sales that she’s been handling for many years.
“I need to get in there, get to know the staff, get to know the process and carry on. I’ve been working in the Rexburg area for many, many years,” she said.
Poole lives in Menan with her husband of 29 years, Rodney Poole. The couple has three sons and four grandchildren. The couple enjoys camping and four-wheeling in Island Park, Spencer and Kilgore.
Poole starts her new job February 3.
Logan Shawhan started his new sales job at the Standard Journal on Tuesday.
A Brigham Young University-Idaho student majoring in marketing, Shawhan has a background in sales. At one time he worked for the California-based Barrel Dreams Company that made furniture out of old wine barrels.
“We would go to trade shows. I did a little bit of social media marketing for them. We did a lot of sales in the warehouse,” he said. “It was fun learning about wine barrels and creating stuff out of wine barrels.”
While working for Barrel Dreams, Shawhan discovered that he liked sales and decided to continue as a salesman.
“Sales is an easy way to meet people and to make friends. I like selling products that I see a value in,” he said.
Post Register and Standard Journal Advertising Director Donna Nims said that Shawhan impressed her with his enthusiasm for working with a local newspaper.
"He's a smart and thoughtful individual who has successfully helped businesses with sales and marketing in the past. His focus on marketing in his college studies will also be a great asset for his clients,” she said.
Shawhan said that working for the Standard Journal gives him the chance to work in a broader sales market. Like Poole, he says that newspapers still have value, Shawhan said.
“I think it targets a much more specific audience. I guess it gives a reader a better chance to look in depth into a business when they see an advertisement in the paper,” he said.
Originally from San Jose, California, Shawhan is married to Lily who he tied the knot with in April. In his free time, Logan enjoys hockey and is a car and motorcycle enthusiast.
As for his new job, Shawhan says that he finds sales to be personally rewarding.
“There is an adrenalin rush, a sense of euphoria when I get a really good sale. One, you’ve check the box that you finally got the sale. No. 2, you’ve helped someone else get their advertisement out and get someone interested in their business,” he said.